Your brand's share of the total category advertising noise. The metric matters because excess share of voice, the gap between your SOV and your market share, tends to predict share growth over time. That relationship is real. It is also why SOV planning is a useful discipline and why brands with thin budgets need to be deliberate about where they concentrate, not just how loud they are overall.
Ad tech glossary
Share of Voice
Technical definition
The percentage of total advertising exposure within a specific market, category, or platform that can be attributed to a single brand or campaign.
The ADLINGO translation
Get the full Mega Glossary as a PDF
Nearly 200 ad tech terms, translated. Plus the ADLINGO newsletter every Tuesday. Free.
Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
