CTV: $20B Faith-based marketplace
The billions spent with little measurement to prove it.
Read next
The Handoff: Sell-side AdCP joins Prebid.org
Prebid now owns the sell-side agent code for AdCP. A natural outcome that I think all of us expected to see.
But the ads served, right?
Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.
⏸️ Pause Ads
I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.