CTV: $20B Faith-based marketplace
The billions spent with little measurement to prove it.
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The 2026 upfront runs on shape, not size
Supply is outpacing demand. Scarcity has collapsed into sports. And the most useful phrase in the market right now isn't volume or price. It's "the shape of the deal."
The Handoff: Sell-side AdCP joins Prebid.org
Prebid now owns the sell-side agent code for AdCP. A natural outcome that I think all of us expected to see.
But the ads served, right?
Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.