Alert: Systemic Brand Safety Failure
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Travis Lusk
Travis Lusk, the writer of ADLINGO, with 19 years of experience in marketing transformation, teaching large brands how to drive outcomes.
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Monopolist
Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."
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🚀 NEW: Video Market Report
The video rocket ship has already taken off. The growth is mostly well deserved. However, causes for concern subtly litter the IAB's latest report.
🔥Hot Take: ROAS is a conflict of interest
It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.
ANA: Transparency Report (Again)
The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
Google
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Cookies: Stay of Execution
Google's cookie jar remains stubbornly full as they hit 'snooze' on privacy changes...yet again. Why digital advertisers are more 'wait watchers' than 'weight watchers.'
"Moveable Middles" and the CMO + CFO Relationship
Major Unlock: Marketers go out of their way to ensure that their finance teams understand the value advertising drives in the business. These two panels at POSSIBLE attempt to bring those worlds together through new ways of driving and measuring success.
Is Hershey's a sellout? They sure hope so.
As the Miami sun began its shift from pleasant to borderline oppressive, it was time to discuss chocolate.
POSSIBLE
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Gary Vaynerchuk at POSSIBLE
"We are obsessed with yesterday, infatuated with tomorrow, and suck at today," said Gary Vee.
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MFA Sites: The companies that operate them
Legitimate publishers also strategically include MFA content in their revenue mix. Why? Let's ask them.
