Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if makin…
Travis Lusk
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
Travis Lusk
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the curren…
Travis Lusk
Marketers keep buying it even though the results are questionable.
Travis Lusk
Shoppers are more than just buyers of products. Sometimes they ARE the product. 2021 may be the retailer-owned marketing platform renaissance.
Travis Lusk
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
Travis Lusk
In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based pure…
Travis Lusk
Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint…
Travis Lusk
100% of your 2021 "Digital Marketing Transformation" should focus on curating your customer data. Full stop.
Travis Lusk
Welcome to AdLingo by me, Travis. I am a digital marketing transformation specialist with a passion for helping marketers take control of their digital…
Travis Lusk
It is time to reset the campaign creation process and rebuild it from scratch. Here’s how to get started.
Travis Lusk
A beginners guide based on Fortune 100 techniques. 
Travis Lusk