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100% of your 2021 "Digital Marketing Transformation" should focus on curating your customer data. Full stop.
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The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
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Prediction for the 2022 digital media and adtech landscape
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Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
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A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
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Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint…
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The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current…
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In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based…
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Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making…
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The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
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A blurring of the lines between digital and shopper marketing with massive profits for retailers.
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Marketers keep buying it even though the results are questionable.
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