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2022: Consolidation-palooza
Prediction for the 2022 digital media and adtech landscape
Travis Lusk
Jan 1, 2022
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2022: Consolidation-palooza
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Part 2: CTV deep dive
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
Travis Lusk
Feb 23, 2021
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Part 2: CTV deep dive
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2021: Customer Data is Gold
100% of your 2021 "Digital Marketing Transformation" should focus on curating your customer data. Full stop.
Travis Lusk
Jan 5, 2021
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2021: Customer Data is Gold
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CTV: $20B Faith-based marketplace
The billions spent with little measurement to prove it.
Travis Lusk
Oct 5, 2022
1
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CTV: $20B Faith-based marketplace
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Chumboxes, Failed Currency, and the🐐
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
Travis Lusk
Feb 23
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Chumboxes, Failed Currency, and the🐐
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Resource: The Adtech Stack
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
Travis Lusk
Apr 6, 2021
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Resource: The Adtech Stack
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Location, location, location
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
Travis Lusk
Jan 26, 2021
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Location, location, location
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Part 1: CTV market deep dive
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current…
Travis Lusk
Feb 16, 2021
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Part 1: CTV market deep dive
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Offline Reporting is for Chumps
Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint…
Travis Lusk
Jan 12, 2021
1
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Offline Reporting is for Chumps
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Big Business: Paid Search Ads on E-Commerce Websites
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
Travis Lusk
Sep 15, 2021
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Big Business: Paid Search Ads on E-Commerce Websites
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Return to the Nevada Desert #CES2023
It was a refreshing but different CES this year. Same trends, different attendance.
Travis Lusk
Jan 12
1
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Return to the Nevada Desert #CES2023
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Supply: Get serious about biddable media
In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based…
Travis Lusk
Jan 19, 2021
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Supply: Get serious about biddable media
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