Prediction for the 2022 digital media and adtech landscape
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
100% of your 2021 "Digital Marketing Transformation" should focus on curating your customer data. Full stop.
The billions spent with little measurement to prove it.
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current…
Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint…
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
It was a refreshing but different CES this year. Same trends, different attendance.
In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based…