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Prediction for the 2022 digital media and adtech landscape
Travis Lusk
100% of your 2021 "Digital Marketing Transformation" should focus on curating your customer data. Full stop.
Travis Lusk
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The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
Travis Lusk
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
Travis Lusk
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
Travis Lusk
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Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint…
Travis Lusk
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The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current…
Travis Lusk
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
Travis Lusk
In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based…
Travis Lusk
Marketers keep buying it even though the results are questionable.
Travis Lusk
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making…
Travis Lusk
The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
Travis Lusk
© 2022 Travis Lusk
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