AdLingo

Home
Archive
About
NewTop
Prediction for the 2022 digital media and adtech landscape
Travis Lusk
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
Travis Lusk
100% of your 2021 "Digital Marketing Transformation" should focus on curating your customer data. Full stop.
Travis Lusk
The billions spent with little measurement to prove it.
Travis Lusk
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
Travis Lusk
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
Travis Lusk
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
Travis Lusk
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current…
Travis Lusk
Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint…
Travis Lusk
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
Travis Lusk
It was a refreshing but different CES this year. Same trends, different attendance.
Travis Lusk
In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based…
Travis Lusk
© 2023 Travis Lusk
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing