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2022: Consolidation-palooza
Prediction for the 2022 digital media and adtech landscape
Travis Lusk
Jan 1
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2022: Consolidation-palooza
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CTV: The "walled" livingroom
Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining…
Travis Lusk
Oct 26, 2021
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CTV: The "walled" livingroom
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Big Business: Paid Search Ads on E-Commerce Websites
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
Travis Lusk
Sep 15, 2021
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Big Business: Paid Search Ads on E-Commerce Websites
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Resource: The Adtech Stack
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
Travis Lusk
Apr 6, 2021
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Resource: The Adtech Stack
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Part 2: Customer Data Gold
The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
Travis Lusk
Mar 23, 2021
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Part 2: Customer Data Gold
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A word about Google
Google's re-announcement has the digital ad industry on tilt. Here's who really needs to be concerned.
Travis Lusk
Mar 9, 2021
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A word about Google
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New Ad Agency, New Ad Tech?
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making…
Travis Lusk
Mar 2, 2021
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New Ad Agency, New Ad Tech?
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Part 2: CTV deep dive
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
Travis Lusk
Feb 23, 2021
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Part 2: CTV deep dive
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Part 1: CTV market deep dive
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current…
Travis Lusk
Feb 16, 2021
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Part 1: CTV market deep dive
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This is Clickbait
Marketers keep buying it even though the results are questionable.
Travis Lusk
Feb 9, 2021
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This is Clickbait
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Shoppers are the Product Too
Shoppers are more than just buyers of products. Sometimes they ARE the product. 2021 may be the retailer-owned marketing platform renaissance.
Travis Lusk
Feb 2, 2021
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Shoppers are the Product Too
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Location, location, location
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
Travis Lusk
Jan 26, 2021
1
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Location, location, location
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