AdLingo
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A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
Apr 6CommentShare
The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
Mar 23CommentShare
Google's re-announcement has the digital ad industry on tilt. Here's who really needs to be concerned.
Mar 9CommentShare
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if makin…
Mar 2CommentShare
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
Feb 23CommentShare
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the curren…
Feb 16CommentShare
Marketers keep buying it even though the results are questionable.
Feb 9CommentShare
Shoppers are more than just buyers of products. Sometimes they ARE the product. 2021 may be the retailer-owned marketing platform renaissance.
Feb 2CommentShare
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
Jan 26CommentShare
In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based pure…
Jan 19CommentShare
Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint…
Jan 12CommentShare
100% of your 2021 "Digital Marketing Transformation" should focus on curating your customer data. Full stop.
Jan 5CommentShare
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