Multi Touch Attribution: A Collective Insanity
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Measurement
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Archive
95 posts
Owning Intent and FOMO
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"Live" commercials during Super Bowl LI? Sigh.
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Spotify, you nailed it!
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There's no such thing as $10/cpm preroll
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Supply & Demand 101: Fraud vs Real
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One of the "truthiest" marketing keynotes you'll ever see
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What is a CPC?
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What is the definition of a viewable ad impression?
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What is a CPA?
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What is a CPM?
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