In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.
Down the hall, up just two tiny elevators, across a sky bridge, down more hallways, then down a flight of stairs, across the street from the Fontainbleu...yesterday's content at POSSIBLE Miami Beach, 2025.
Despite some technical hiccups and background noise (next slide please, am I right?), eMarketer's session covered a number of demonstrable trends.
Miami: Gary Vaynerchuk torched the industry's overreliance on paid social and NFL CMO Tim Ellis revealed how they transformed from last place in brand perception to first.
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
