Cookies: Stay of Execution
Google's cookie jar remains stubbornly full as they hit 'snooze' on privacy changes...yet again. Why digital advertisers are more 'wait watchers' than 'weight watchers.'
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Google Monopoly for the CMO
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
