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Retail Media Fees Calculator

Estimate the fees paid for retail media campaigns when using vendor provided audience targeting and measurement capabilities.

Retail Media Fees Calculator

Recently, Kathryn Lundstrom from ADWEEK published excerpts from a leaked document that allegedly contained the details of what various Retail Media Networks charge advertisers to access their inventory. The fees include various types of audience targeting, measurement, and more.

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Important Caveat - I have no idea if any of these fees are correct, up-to-date, or completely fabricated. You can refer to ADWEEK's original article about their attempts to have the retailers validate the reporting. The following tool should be considered a "thought exercise" designed to illustrate how quickly various fees can add up.

Using this calculator is intended to be an exploratory exercise designed to illustrate the impact of various fees and complexity on your total retail media investment. If you are an active investor in retail media, you can take a copy of the source code below and update it to reflect the actual fees and terms you negotiated with your retail media partners.

How to use

Enter the estimated investment amount per platform and select from the provided options. Then scroll to the bottom and click CALCULATE TOTAL FEES to see the summary.

You can also expand the row below the total to see a complete breakout of fees by platform.

The input of an estimated media CPM is optional. However, many of the platforms cap their audience fees at a maximum CPM. Inputting a media CPM will help estimate if you're investment hits the cap (or not).