I am a marketing transformation specialist with a passion for helping marketers take control of their digital marketing. Sounds like classic “consultant BS,” right? True. Allow me to explain.
I believe that companies of all sizes are leaving a massive opportunity on the table by not taking full control of their marketing strategies, activations, and budgets and simply outsourcing it to third parties. Too many brands are using a marketing model designed 20 years ago and wonder why their returns are falling off a cliff.
Becoming a digital-first brand is not a line item on a P&L. It requires a ground-up overhaul of the marketing department that tosses out the existing playbook. It is time to build the plane, in mid-air.
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All content or commentary is my own and does not represent the opinions or beliefs of anyone other than myself.