Hi. I'm Travis.
I've been working in ad tech and media for something like 19 years. (Good lord.) Marketing transformation for large brands is a passion of mine. I like to get in and get my hands dirty.
It helps that I've worked for some of the most interesting ad tech companies of the last two decades. That's why I know how stuff actually works. There's what the product marketing materials say, then there's the reality.
I'm also what you might call a "recovering news publisher," which means I understand both sides of the advertising equation. I've seen how the sausage gets made from the publisher perspective at CBS, and then switched to the content monetization side of the business. Check me out on LinkedIn if you want to see what I've been up to.
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