The IAB and the 3MS have established a clear definition for a viewable video or display ad impression. Display Viewable Impression A display impression is considered to have been viewable if at least 50% of the pixels of the creative were in the viewport for at least 1 second.
What is the definition of a viewable ad impression?
What is the definition of a viewable ad…
The IAB and the 3MS have established a clear definition for a viewable video or display ad impression. Display Viewable Impression A display impression is considered to have been viewable if at least 50% of the pixels of the creative were in the viewport for at least 1 second.
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