This is a great piece that deserves a wide readership among advertisers. The only missing piece for me is the need to have the right contracts in place with the range of partners used and the right inspection/audit rights. If these are absent, there is a possibility that the advertiser may not see al the information they need, especially inventory media
🍿 The microwave popcorn of media
This is a great piece that deserves a wide readership among advertisers. The only missing piece for me is the need to have the right contracts in place with the range of partners used and the right inspection/audit rights. If these are absent, there is a possibility that the advertiser may not see al the information they need, especially inventory media