In the battle against online ad fraud and viewability, success has a very real impact on inventory price. At the macro level, weeding out fake impressions automatically constrains supply.
Supply & Demand 101: Fraud vs Real
Supply & Demand 101: Fraud vs Real
In the battle against online ad fraud and viewability, success has a very real impact on inventory price. At the macro level, weeding out fake impressions automatically constrains supply.
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