Podcasters buy their popularity
Their research alleges that companies like iHeart have been juicing their podcast rankings by purchasing “rewarded” downloads from an ad network called Jun Group. In Deepsee’s thoroughly documented report, they found multiple iHeart URLs used as creative and traffic landing pages such as:
It does not appear that iHeart was alone in these allegations. There are many publishers trading and buying this traffic. A-L-L-E-G-E-D-L-Y
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