The results are clear. Intent and fear of missing out are the two ingredients for digital advertising revenue dominance, at scale. Combined, Google and Facebook represent 57.6% of every digital dollar spent. Think about that for a second. Almost 60 cents of every digital dollar spent end up in the pockets of just two companies. How on earth is that possible?
Owning Intent and FOMO
Owning Intent and FOMO
The results are clear. Intent and fear of missing out are the two ingredients for digital advertising revenue dominance, at scale. Combined, Google and Facebook represent 57.6% of every digital dollar spent. Think about that for a second. Almost 60 cents of every digital dollar spent end up in the pockets of just two companies. How on earth is that possible?
Comments on this post are for paid subscribers