Multi-Touch Attribution (MTA) is the best thing to happen to attribution since last touch (aka last click) attribution for digital campaigns. In essence, it is a methodology for assigning a value to the various touchpoints on a consumer's path-to-purchase.
Multi Touch Attribution: A Collective Insanity
Multi Touch Attribution: A Collective…
Multi-Touch Attribution (MTA) is the best thing to happen to attribution since last touch (aka last click) attribution for digital campaigns. In essence, it is a methodology for assigning a value to the various touchpoints on a consumer's path-to-purchase.
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