The use of live commercials in content is far from new. However, it begs the question: What's the ROI of a live commercial? Particularly in the Super Bowl!
"Live" commercials during Super Bowl LI? Sigh.
"Live" commercials during Super Bowl LI…
"Live" commercials during Super Bowl LI? Sigh.
The use of live commercials in content is far from new. However, it begs the question: What's the ROI of a live commercial? Particularly in the Super Bowl!