Listen now (9 mins) | Today we're diving into the murky underbelly of the internet, where the insatiable hunger for ad dollars mated with the blissful ignorance of programmatic traders to give birth to a Frankenstein-like creature: Made-for-Advertising (MFA) websites. These sites, designed to siphon off paid media dollars while sidelining quality content and user experience, are taking a hefty bite out of ad budgets and leaving advertisers with little to show for it.