# ADLINGO
> The preferred marketing technology change management newsletter for 3,100+ professionals.
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About ADLINGO](https://www.adlingo.org/about.md) - Hi. I'm Travis. I've been working in ad tech and media for something like 19 years. (Good lord.) Marketing transformation for large brands is a passion of mine. I like to get in and get my hands dirty. It helps that I've worked for some of the most interesting ad tech companies of the last two deca…
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- [Retail Media Fees Calculator](https://www.adlingo.org/retail-media-fees-calculator.md) - Estimate the fees paid for retail media campaigns when using vendor provided audience targeting and measurement capabilities.
- [Slack Me](https://www.adlingo.org/slack-me.md) - If you are an ADLINGO newsletter subscriber (currently free), you can hit me up at anytime on Slack. Slack handle: travis[at]adlingo.org This Slack is not just a channel, but resource for my valued subscribers. Fire away with your questions, engage in robust dialogues, or delve deeper into the mult…
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- [Introducing](https://www.adlingo.org/unsubstantiated.md)

## Posts
- [The RFP Oracle](https://www.adlingo.org/the-rfp-oracle.md) - The ad tech sales season is wrapping up for 2026. AI dominated everything the market responded to this year, and it was the most predictable trend ever. All we had to do was pay attention to what the agencies were asking.
- [Was (is) LiveRamp the Switzerland of data?](https://www.adlingo.org/was-liveramp-the-switzerland-of-data.md) - Can RAMP still be independent if it is owned by a major holding company? {insert awkward silence here}
- [The 2026 upfront runs on shape, not size](https://www.adlingo.org/the-2026-upfront-runs-on-shape-not-size.md) - Supply is outpacing demand. Scarcity has collapsed into sports. And the most useful phrase in the market right now isn't volume or price. It's "the shape of the deal."
- [The Handoff: Sell-side AdCP joins Prebid.org](https://www.adlingo.org/the-handoff-sell-side-adcp-joins-prebid-org.md) - Prebid now owns the sell-side agent code for AdCP. A natural outcome that I think all of us expected to see.
- [Teach the Machine: The CMO’s AI Challenge](https://www.adlingo.org/teach-the-machine-the-cmos-ai-challenge.md) - If you feel like your brand is in an AI adoption doom-loop where nothing is meaningfully taking hold, reframe the challenge. You do not have a technology problem, you just lack brand knowledge architecture.
- [Fibonacci Velocity Framework: A guide for ad tech sales](https://www.adlingo.org/fibonacci-velocity-framework-a-guide-for-ad-tech-sales.md) - None of the most famous SaaS sales frameworks hit the mark when it comes to ad tech sales. I've been trained on dozens of them. They each have some great ideas, but nothing that pulls it all together. Until now. The FvF Framework is a mashup of the best sales frameworks for ad tech sellers.
- [2026: The Trillion-Dollar Algorithmic Era](https://www.adlingo.org/2026-trillion-dollar-algorithmic-era.md) - Over the past few weeks, I've been thinking about "focus" for 2026. What do I want to focus ADLINGO on next year? What deserves more attention and coverage, and what deserves less? What tech deserves immediate attention, and what can we afford to set aside for now?
- [Why the most profitable agency of 2026 will fit in a coffee shop](https://www.adlingo.org/why-the-most-profitable-agency-of-2026-will-fit-in-a-coffee-shop.md) - Clearly, the advertising agencies are consolidating. Hard. Every couple of weeks we see new headlinges about workforce optimization and efficiencies. The "Rule of Three" is what's next.
- [AI on Stage, Humans in the Lobby: The 2026 Conference Opportunity](https://www.adlingo.org/robots-on-stage-humans-in-the-lobby-the-2026-conference-disconnect-2.md) - I've spent the last few days engaged in my own career search, but I also took the time to see if any of the Q1 conferences have something to help this crowd. Specifically, I looked at CES, IAB ALM, Marketecture Live, and POSSIBLE. Here's what I found.
- [The Great Rebalancing: A Job Seeker's Guide](https://www.adlingo.org/the-great-rebalancing-a-job-seekers-guide.md) - 15,000+ agency jobs are gone. The legacy publishers are hemorrhaging. Yet the demand for marketing hasn't dropped. It just moved. So, where to point your career?
- [ARTF + AdCP: What advertisers need to know](https://www.adlingo.org/artf-adcp-what-advertisers-need-to-know.md) - The ad tech world loves a standards war, and for those of us in the tech trenches, the last thing we need is another one. Two AI ads standards were publicly released within a few weeks of each other, but there’s one that should matter slightly more to advertisers.
- [What is AdCP?](https://www.adlingo.org/what-is-adcp.md) - The bots are back, but this time they work for us.
- [Public media dies in 6 weeks](https://www.adlingo.org/pbs-npr-public-media-dies-in-6-weeks.md) - Every one of us in commercial media has benefited from PBS and NPR. If we let them die on our watch, we're complicit in destroying the best of what American media can be.
- [Undergrads: Traditional agency career paths are a financial dead end, and what to do instead](https://www.adlingo.org/undergrads-traditional-agency-career-paths-are-a-financial-dead-end-and-what-to-do-instead.md) - Agencies spent $1B on AI, fired 15,000 people, and entry-level workers spend 70% of income on rent. Smart marketing students are skipping agencies for brands: 30% higher pay, better hours, and jobs that won't vanish before your loans are paid.
- [Substack's Nazi push notifications](https://www.adlingo.org/substack-nazi-push-notifications.md) - Substack's algorithm reportedly served swastikas to users' phones this week, and I'm feeling pretty good about jumping ship months ago
- [The days of browsing without AI mediation are over](https://www.adlingo.org/the-days-of-browsing-without-ai-mediation-are-over.md) - Does Perplexity's Comet browser signal the future of AI-powered advertising? While scale is limited today, the conceptual disruption is massive. Plus, Apple's rumored acquisition interest makes it worth watching.
- [Did the FTC just hand agencies the perfect excuse?](https://www.adlingo.org/did-the-ftc-just-hand-agencies-the-perfect-excuse.md) - What the FTC designed as protection for news publishers could become their financial ruin. The documentation burdens and compliance risks associated with the consent order create perverse incentives for agencies to avoid news altogether.
- [Gary and the NFL say you're doing it wrong](https://www.adlingo.org/gary-s.md) - Miami: Gary Vaynerchuk torched the industry's overreliance on paid social and NFL CMO Tim Ellis revealed how they transformed from last place in brand perception to first.
- [POSSIBLE Myths](https://www.adlingo.org/possible-myths.md) - In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.
- [Google Monopoly for the CMO](https://www.adlingo.org/google-monopoly-for-the-cmo.md) - When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
- [But the ads served, right?](https://www.adlingo.org/but-the-ads-served-right.md) - Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.
- [Opportunity: 70% Hate Trip Planning](https://www.adlingo.org/opportunity-70-hate-trip-planning.md) - Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
- [TikTok Ban for Advertisers](https://www.adlingo.org/tiktok-ban-for-advertisers.md) - TikTok goes dark tomorrow for at least one day. Here are the questions you need to ask and the moves you need to make today. Your Saturday evening action items await.
- [⏸️ Pause Ads](https://www.adlingo.org/what-are-pause-ads.md) - I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.
- [Get Better CTV Quality in 2025](https://www.adlingo.org/get-better-ctv-quality-in-2025.md) - I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.
- [Agency Rollups: Ok, now what?](https://www.adlingo.org/omnicom-ipg-how-to-manage-merger.md) - Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.
- [Monetizing AI Overviews](https://www.adlingo.org/ads-inside-ai-overviews-google.md) - Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
- [Hard Pass: Single-sourced learning](https://www.adlingo.org/hard-pass-single-sourced-learning.md) - It’s not just about the numbers—it’s about the conversations. Here are my notes from a session at last week's Procurecon in Los Angeles.
- [Browser Without Borders](https://www.adlingo.org/browser-without-borders-google-chrome-doj.md) - The DOJ is coming for Google, and they’re not just slapping wrists—they’re aiming to amputate.
- [Resource: Overview of the DOJ's Remedy for Google's Antitrust Case](https://www.adlingo.org/resource-overview-of-the-dojs-remedy-for-googles-antitrust-case.md) - A quick synopsis of the DOJ's remedies in the Google Monopoly case.
- [What is principal media?](https://www.adlingo.org/what-is-principal-media.md) - How agencies are boosting profits by flipping ad space—and what it means for clients.
- [Instacart's Turnaround](https://www.adlingo.org/instacarts-turnaround-fidji-simo.md) - From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
- [Retail Media, with a Side of AI](https://www.adlingo.org/retail-media-with-a-side-of-ai.md) - Speed Dating, Sliders, and AI: Groceryshop is a "swipe right" for retailers and CPGs. 🥁🥁
- [Pioneering New Retail Experiences in a Fast-Changing World](https://www.adlingo.org/sams-club-ceo-retail-media.md) - ADLINGO's notes from sessions at Groceryshop 2024.
- [Feeding Souls Everywhere: How White Castle Satisfies Cravers in Grocery Aisles and Beyond](https://www.adlingo.org/white-castle-retail-media-cpg.md) - ADLINGO's notes from sessions at Groceryshop 2024.
- [Unified Retail Media Planning: Aligning Across Partners and Teams](https://www.adlingo.org/aligning-across-partners.md) - ADLINGO's notes from sessions at Groceryshop 2024.
- [Building Loyalty in an Era of Fickle Shoppers and Unified Commerce](https://www.adlingo.org/pepsi-president-groceryshop.md) - ALINGO's notes from sessions at Groceryshop 2024.
- [PepsiCo: Seizing Opportunities in Retail Media](https://www.adlingo.org/pepsico-seizing-opportunities-in-retail-media.md) - ADLINGO's notes from sessions at Groceryshop 2024.
- [Not Advertising Week](https://www.adlingo.org/not-advertising-week.md) - This week, I'm at Groceryshop in Las Vegas, connecting with retailers and grocery brands to better understand their needs—without the usual ad tech overload. It kinda feels like the first day at a new school. 🤓
- [News: Brand's $4 Billion Blindspot](https://www.adlingo.org/brands-4-billion-blindspot-in-news.md) - Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
- [Spaghetti Footballs of Antitrust](https://www.adlingo.org/google-antitrust-adtech.md) - If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.
- [Alert: Systemic Brand Safety Failure](https://www.adlingo.org/alert-systemic-brand-safety-failure.md) - The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
- [Monopolist](https://www.adlingo.org/monopolist-google.md) - Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."
- [🚀 NEW: Video Market Report](https://www.adlingo.org/iab-video-report-2.md) - The video rocket ship has already taken off. The growth is mostly well deserved. However, causes for concern subtly litter the IAB's latest report.
- [🔥Hot Take: ROAS is a conflict of interest](https://www.adlingo.org/hot-take-roas-is-a-conflict-of-interest.md) - It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.
- [ANA: Transparency Report (Again)](https://www.adlingo.org/ana-transparency-report-again.md) - The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
- [Cookies: Stay of Execution](https://www.adlingo.org/cookies-google-stay-of-execution.md) - Google's cookie jar remains stubbornly full as they hit 'snooze' on privacy changes...yet again. Why digital advertisers are more 'wait watchers' than 'weight watchers.'
- ["Moveable Middles" and the CMO + CFO Relationship](https://www.adlingo.org/moveable-middles-case-studies-possible2024.md) - Major Unlock: Marketers go out of their way to ensure that their finance teams understand the value advertising drives in the business. These two panels at POSSIBLE attempt to bring those worlds together through new ways of driving and measuring success.
- [Is Hershey's a sellout? They sure hope so.](https://www.adlingo.org/hersheys-sellout.md) - As the Miami sun began its shift from pleasant to borderline oppressive, it was time to discuss chocolate.
- [Gary Vaynerchuk at POSSIBLE](https://www.adlingo.org/garyvee-possible2024.md) - "We are obsessed with yesterday, infatuated with tomorrow, and suck at today," said Gary Vee.
- [OpenX POV: Impact of Privacy Regulation on the Adtech Ecosystem](https://www.adlingo.org/openx-pov-impact-of-privacy-regulation-on-the-adtech-ecosystem.md) - The US privacy landscape is changing a rapid, dare I say schizophrenic, pace. Individual US states are passing their own bespoke regulations, all while federal legislation looms on the horizon.
- [Preview: POSSIBLE 2024](https://www.adlingo.org/preview-possible-2024.md) - Coming to you live from POSSIBLE 2024 in sunny Miami Beach, where the air is hot and the takes are even hotter. Plus, content track summaries and what to watch for.
- [MFA Sites: The companies that operate them](https://www.adlingo.org/mfa-blending-local-publishers.md) - Legitimate publishers also strategically include MFA content in their revenue mix. Why? Let's ask them.
- [Google AdX: Video disruption looming?](https://www.adlingo.org/adx-openrtb-adoption-video.md) - In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
- [Walmart's Under-the-Radar Data Coup: VIZIO](https://www.adlingo.org/walmart-vizio-inscape-acr-data.md) - In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
- [Resource: How ACR Works](https://www.adlingo.org/how-acr-works.md) - Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
- [POV: Retail Media Guidelines](https://www.adlingo.org/pov-retail-media-guidelines.md) - The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
- [DOA: Privacy Sandbox](https://www.adlingo.org/doa-privacy-sandbox.md) - Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.
- [Amazonian AI](https://www.adlingo.org/amazonian-ai.md) - Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
- [My notes from IAB ALM 2024](https://www.adlingo.org/iab-alm-mainstage-sessions.md) - Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.
- [IAB ALM: AI and Privacy Palooza](https://www.adlingo.org/iab-alm-ai-and-privacy-palooza.md) - “Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”
- [Deja Vu: A Hard Look at Retail Media Networks](https://www.adlingo.org/deja-vu-a-hard-look-at-retail-media-networks.md) - Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
- [It's a Trap: Guaranteed Performance](https://www.adlingo.org/its-a-trap-guaranteed-performance.md) - I'm not saying it is a trap. But it is a trap.
- [What conflict of interest? 👀](https://www.adlingo.org/what-conflict-of-interest.md) - The media industry is fraught with conflicts of interest and ethical dilemmas. From rubber-stamped certifications to marketers' willful blindness, the challenges are deeply rooted and pervasive.
- [That's not measurement](https://www.adlingo.org/thats-not-measurement.md) - Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much larger.
- [Guide: How Much Does Programmatic Really Cost?](https://www.adlingo.org/guide-how-much-does-programmatic.md) - Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
- [🍿 The microwave popcorn of media](https://www.adlingo.org/the-microwave-popcorn-of-media.md) - Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
- [Per my last email...](https://www.adlingo.org/per-my-last-email.md) - We're still down in Phoenix, AZ with a large contingent of the ad industry's media and finance teams. So no, you won't be getting a copy of your signed scope of work this week.
- [Out of Office: Your procurement team](https://www.adlingo.org/out-of-office-your-procurement-team.md) - Checking in from scorching 🔥🌵 Phoenix, Arizona. Over 500 ad industry financial and procurement pros showed up at the ANA Advertising Financial Management Conference.
- [Digital Plague Draining Ad Budgets](https://www.adlingo.org/digital-plague-draining-ad-budgets.md) - Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.
- [Chumboxes, Failed Currency, and the🐐](https://www.adlingo.org/chumboxes-failed-currency-and-the.md) - The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
- [Extremists are among us! IAB ALM 🔥](https://www.adlingo.org/extremists-are-among-us-iab-alm.md) - A lot of talk about a tent, some rotting apples, a luau, and politicians! The AdLingo IAB ALM 2023 recap.
- [Return to the Nevada Desert #CES2023](https://www.adlingo.org/return-to-the-nevada-desert-ces2023.md) - It was a refreshing but different CES this year. Same trends, different attendance.
- [CTV: $20B Faith-based marketplace](https://www.adlingo.org/ctv-20b-faith-based-marketplace.md) - The billions spent with little measurement to prove it.
- [Podcasters buy their popularity](https://www.adlingo.org/podcasters-buy-their-popularity.md) - And other ways to artificially increase audience.
- [2022: Consolidation-palooza](https://www.adlingo.org/2022-consolidation-palooza.md) - Prediction for the 2022 digital media and adtech landscape
- [CTV: The "walled" livingroom](https://www.adlingo.org/ctv-the-walled-livingroom.md) - Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.
- [Big Business: Paid Search Ads on E-Commerce Websites](https://www.adlingo.org/big-business-paid-search-ads-on-e.md) - A blurring of the lines between digital and shopper marketing with massive profits for retailers.
- [Resource: The Adtech Stack](https://www.adlingo.org/resource-the-adtech-stack.md) - A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
- [Part 2: Customer Data Gold](https://www.adlingo.org/part-2-customer-data-gold.md) - The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
- [A word about Google](https://www.adlingo.org/a-word-about-google.md) - Google's re-announcement has the digital ad industry on tilt. Here's who really needs to be concerned.
- [New Ad Agency, New Ad Tech?](https://www.adlingo.org/new-ad-agency-new-ad-tech.md) - Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making a switch.
- [Part 2: CTV deep dive](https://www.adlingo.org/part-2-ctv-deep-dive.md) - The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
- [Part 1: CTV market deep dive](https://www.adlingo.org/part-1-ctv-market-deep-dive.md) - The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current state of CTV for newbies and experts alike.
- [This is Clickbait](https://www.adlingo.org/this-is-clickbait.md) - Marketers keep buying it even though the results are questionable.
- [Shoppers are the Product Too](https://www.adlingo.org/shoppers-are-the-product-too.md) - Shoppers are more than just buyers of products. Sometimes they ARE the product. 2021 may be the retailer-owned marketing platform renaissance.
- [Location, location, location](https://www.adlingo.org/location-data-advertising-targeting.md) - Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of your digital marketing strategy? It's not easy.
- [Supply: Get serious about biddable media](https://www.adlingo.org/supply-get-serious-about-biddable.md) - In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based purely on the supply path? Answer: Yes.
- [Offline Reporting is for Chumps](https://www.adlingo.org/offline-reporting-is-for-chumps.md) - Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint and Excel-based reports for marketing analytics.
- [2021: Customer Data is Gold](https://www.adlingo.org/2021-customer-data-is-gold.md) - 100% of your 2021 "Digital Marketing Transformation" should focus on curating your customer data. Full stop.
- [Hey, good to see you.](https://www.adlingo.org/coming-soon-2.md)
- [Warning: Your campaign (process) is broken](https://www.adlingo.org/warning-your-campaign-process-is-broken-97f3c603f8aa.md) - It is time to reset the campaign creation process and rebuild it from scratch. Here’s how to get started.
- [How do I know if my digital marketing campaign worked?](https://www.adlingo.org/how-do-i-know-if-my-digital-marketing-campaign-worked-205b87d6ae36.md) - A beginners guide based on the techniques used by the Fortune 500 companies.
- [Q: What's the third-largest digital ad business?](https://www.adlingo.org/q-whats-the-third-largest-digital-ad-business-a-amazon.md) - A: Amazon.
- [What is ITP 2.0?](https://www.adlingo.org/what-is-itp-2-0.md) - An Apple power play.
- [310 Digital Media Scam?](https://www.adlingo.org/310-digital-media-scam.md)
- [Multi Touch Attribution: A Collective Insanity](https://www.adlingo.org/multi-touch-attribution-a-collective-insanity.md)
- [Owning Intent and FOMO](https://www.adlingo.org/owning-intent-and-fomo.md)
- ["Live" commercials during Super Bowl LI? Sigh.](https://www.adlingo.org/live-commercials-during-super-bowl-li-sigh.md)
- [Spotify, you nailed it!](https://www.adlingo.org/spotify-you-nailed-it.md)
- [There's no such thing as $10/cpm preroll](https://www.adlingo.org/theres-no-such-thing-as-10cpm-preroll.md)
- [Supply & Demand 101: Fraud vs Real](https://www.adlingo.org/supply-demand-101-fraud-vs-real.md)
- [One of the "truthiest" marketing keynotes you'll ever see](https://www.adlingo.org/one-of-the-truthiest-marketing-keynotes-youll-ever-see.md)
- [What is a CPC?](https://www.adlingo.org/what-is-a-cpc.md)
- [What is the definition of a viewable ad impression?](https://www.adlingo.org/what-is-the-definition-of-a-viewable-impression.md)
- [What is a CPA?](https://www.adlingo.org/what-is-a-cpa.md)
- [What is a CPM?](https://www.adlingo.org/what-is-a-cpm.md)

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