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# Verified Human Traffic
- URL: https://www.adlingo.org/glossary/verified-human-traffic/
- Published: 2025-01-15T09:07:00.000Z
- Updated: 2025-01-15T09:07:00.000Z
- Description: Ad traffic that has been authenticated as coming from actual human users rather than bots or other forms of invalid traffic.
- Author: Travis Lusk
- Tags: Measurement, #glossary, #Import 2026-10-27 17:05

Traffic confirmed by a third-party verification vendor as coming from real users, not bots, scrapers, or data center activity. The verification methodology matters: general IVT filtering catches accidental non-human traffic. Sophisticated IVT detection is required to catch deliberate fraud. TAG certification and MRC accreditation are the credentialing signals to look for when evaluating whether a verification vendor is actually doing both.