> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Universal Commerce Protocol (UCP)
- URL: https://www.adlingo.org/glossary/universal-commerce-protocol/
- Published: 2025-01-15T09:14:00.000Z
- Updated: 2025-01-15T09:14:00.000Z
- Description: A Google-led open standard for checkout, payments and fulfillment inside AI assistants and agents.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

Google's entry in the chatbot checkout race. It has the same goal as ACP from OpenAI and Stripe: let an agent complete a transaction without bouncing the user to a website. These are two competing standards for the same job. Watch which one retailers actually adopt, because that's where the conversation will consolidate.