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# Supply Path Rating
- URL: https://www.adlingo.org/glossary/supply-path-rating/
- Published: 2025-01-15T09:22:00.000Z
- Updated: 2025-01-15T09:22:00.000Z
- Description: A scoring system that evaluates the efficiency, transparency, and legitimacy of different paths to purchasing the same inventory.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

A score that ranks supply paths by how clean, direct, and fee-efficient they are. Some DSPs and independent tools produce these ratings to help buyers compare paths to the same inventory. A high-rated path typically means fewer intermediaries, disclosed fees, and verifiable publisher authorization. A low-rated path means the opposite. Use ratings as a starting point, not a definitive answer. The underlying methodology varies by who's doing the scoring.