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# Supply Path Optimization for CTV
- URL: https://www.adlingo.org/glossary/supply-path-optimization-for-ctv/
- Published: 2025-01-15T09:23:00.000Z
- Updated: 2025-01-15T09:23:00.000Z
- Description: Analysis and selection of the most efficient and transparent paths to access CTV inventory through programmatic channels.
- Author: Travis Lusk
- Tags: CTV, #glossary, #Import 2026-10-27 17:05

The same discipline as SPO applied to a medium where the supply chain is even less standardized. CTV inventory passes through publishers, OEM platforms, vMVPDs, SSPs, and aggregators before it reaches your DSP. Each adds a fee. Many add opacity. SPO for CTV means identifying which paths have direct publisher relationships, disclosed fees, and screen-level verification, and concentrating spend there. The spread between what you pay and what the publisher receives is often wider in CTV than in display.