> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Supply Chain Object
- URL: https://www.adlingo.org/glossary/supply-chain-object/
- Published: 2025-01-15T09:26:00.000Z
- Updated: 2025-01-15T09:26:00.000Z
- Description: A component of the OpenRTB protocol that provides a complete record of all parties who are selling, reselling, or participating in the delivery of a bid request.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

The transparency record that travels with the bid request and lists every entity that touched the impression on the way to your DSP. Implemented correctly, it shows you exactly how many hops sit between you and the publisher and what each one is. Implemented poorly or omitted entirely, it's your signal that someone in the chain doesn't want to be found.