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# Supply Chain Cost Analysis
- URL: https://www.adlingo.org/glossary/supply-chain-cost-analysis/
- Published: 2025-01-15T09:27:00.000Z
- Updated: 2025-01-15T09:27:00.000Z
- Description: Detailed examination of all fees and charges applied to media transactions as they flow through the programmatic supply chain.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

Mapping exactly where your media dollar goes before it reaches a publisher. DSP fees, SSP fees, data fees, verification fees, and the margin taken by every intermediary in between. The aggregate take rate in programmatic is typically 40 to 50 cents on the dollar. Most buyers have never calculated their own number. Running a supply chain cost analysis is how you find out where the working media actually went and which paths are worth keeping.