> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Sponsored Intelligence (SI)
- URL: https://www.adlingo.org/glossary/sponsored-intelligence/
- Published: 2025-01-15T09:31:00.000Z
- Updated: 2025-01-15T09:31:00.000Z
- Description: An open standard within the AdCP ecosystem for branded, conversational experiences inside AI assistants. SI handles the engagement, while commerce protocols such as ACP handle transactions.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The ad format for a world where people ask a chatbot first. A user asks an AI assistant about running shoes, and a brand gets to join the conversation. Clearly labeled, in theory. It's sponsored content rebuilt for AI answers, and every publisher and platform is watching how the labeling rules shake out.