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# Social Proof
- URL: https://www.adlingo.org/glossary/social-proof/
- Published: 2025-01-15T09:34:00.000Z
- Updated: 2025-01-15T09:34:00.000Z
- Description: The psychological phenomenon where people look to the actions of others to determine their own behavior.
- Author: Travis Lusk
- Tags: Agencies & Holdcos, #glossary, #Import 2026-10-27 17:05

Using demonstrated demand to create more demand. Reviews, ratings, user counts, and urgency signals all operate on the same mechanism: people use other people's choices as a shortcut for their own. In advertising, social proof works when it's credible and specific. Vague claims don't move anyone. Specific, verifiable signals do.