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# Share of Voice
- URL: https://www.adlingo.org/glossary/share-of-voice/
- Published: 2025-01-15T09:38:00.000Z
- Updated: 2025-01-15T09:38:00.000Z
- Description: The percentage of total advertising exposure within a specific market, category, or platform that can be attributed to a single brand or campaign.
- Author: Travis Lusk
- Tags: Agencies & Holdcos, #glossary, #Import 2026-10-27 17:05

Your brand's share of the total category advertising noise. The metric matters because excess share of voice, the gap between your SOV and your market share, tends to predict share growth over time. That relationship is real. It is also why SOV planning is a useful discipline and why brands with thin budgets need to be deliberate about where they concentrate, not just how loud they are overall.