> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Search Terms Report
- URL: https://www.adlingo.org/glossary/search-terms-report/
- Published: 2025-01-15T09:41:00.000Z
- Updated: 2025-01-15T09:41:00.000Z
- Description: A report showing the actual search queries that triggered your ads and resulted in clicks.
- Author: Travis Lusk
- Tags: Google & Regulation, #glossary, #Import 2026-10-27 17:05

The report that shows what users actually typed before clicking your ad. It used to show everything. Google restricted it in 2020, citing privacy, and the share of visible queries has declined since. What remains is still the most direct feedback loop in search: your keywords, the real queries they matched, and what that cost you. Monitoring it regularly is how you find negative keywords worth adding and match type behavior worth questioning. Less data than before. Still the most important report in the account.