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# Sales Agent (Seller Agent)
- URL: https://www.adlingo.org/glossary/sales-agent/
- Published: 2025-01-15T09:46:00.000Z
- Updated: 2025-01-15T09:46:00.000Z
- Description: An AI agent acting on behalf of a publisher or seller to describe, price and sell inventory. In AdCP, a sales agent is an MCP server that exposes a publisher's inventory for discovery, buying and campaign management.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The publisher's sales team, on call around the clock. A buyer agent shows up with a brief, and the sales agent answers with products, prices, and packages. It can say yes, counter, or pass, all inside the rules the publisher sets. For smaller publishers, this could be the first time they get a real seat at the table with holdco buyers.