> ## Content Index
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# Quality Score
- URL: https://www.adlingo.org/glossary/quality-score/
- Published: 2025-01-15T09:54:00.000Z
- Updated: 2025-01-15T09:54:00.000Z
- Description: A metric used by search engines to rate the quality and relevance of both your keywords and PPC ads, influencing your ad rank and cost per click.
- Author: Travis Lusk
- Tags: Google & Regulation, #glossary, #Import 2026-10-27 17:05

Google's quality signal for search ads, scored at the keyword level. It factors in expected click-through rate, ad relevance to the query, and landing page experience. A high Quality Score reduces your cost per click and improves your Ad Rank relative to higher bidders. The calculation is not fully disclosed. What is disclosed is directionally accurate: better ads, better landing pages, and tighter keyword-to-ad-group alignment improve it. The score is a proxy for user experience. Optimize for that and the score follows.