> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Publisher Podding
- URL: https://www.adlingo.org/glossary/publisher-podding/
- Published: 2025-01-15T09:55:00.000Z
- Updated: 2025-01-15T09:55:00.000Z
- Description: A programmatic advertising feature that allows publishers to define and control how multiple ads are grouped together within a commercial break.
- Author: Travis Lusk
- Tags: CTV, #glossary, #Import 2026-10-27 17:05

The publisher's control layer over pod composition. They set the rules: how many ads per break, what length combinations are allowed, which categories cannot share a pod, and how competitive separation is enforced. In programmatic CTV, these rules run automatically. When pod composition causes a problem, like a competitor running adjacent or a frequency cap breaking, the issue usually traces back to how those publisher rules were configured, or were not.