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# Private Programmatic CTV
- URL: https://www.adlingo.org/glossary/private-programmatic-ctv/
- Published: 2025-01-15T09:58:00.000Z
- Updated: 2025-01-15T09:58:00.000Z
- Description: Direct deals between specific publishers and advertisers executed through programmatic technology, often with guaranteed inventory levels and fixed pricing for CTV inventory.
- Author: Travis Lusk
- Tags: CTV, #glossary, #Import 2026-10-27 17:05

A direct deal with a CTV publisher, delivered through programmatic pipes. You negotiate price, targeting parameters, and inventory volume upfront. Delivery runs through your DSP. The benefit over open auction is transparency: you know what you are buying, from whom, at what price. The verification question that still applies: confirm that the inventory labeled CTV is actually delivering on television screens. Screen size reporting should be part of every private CTV deal.