> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
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# PRAM (Partnership for Responsible Addressable Media)
- URL: https://www.adlingo.org/glossary/pram/
- Published: 2025-01-15T10:04:00.000Z
- Updated: 2025-01-15T10:04:00.000Z
- Description: An industry initiative bringing together advertisers, agencies, publishers, and ad tech companies to develop and implement new standards for digital advertising privacy and addressability.
- Author: Travis Lusk
- Tags: Google & Regulation, #glossary, #Import 2026-10-27 17:05

A cross-industry working group formed to address addressability after third-party cookie deprecation. Advertisers, agencies, publishers, and ad tech companies in the same room, trying to agree on standards. The output has been slower than the urgency warranted. The initiative got it right that the cookie problem requires coordinated industry response, not individual platform solutions. Whether the coordination has been fast enough is a separate question.