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# Podding
- URL: https://www.adlingo.org/glossary/podding/
- Published: 2025-01-15T10:06:00.000Z
- Updated: 2025-01-15T10:06:00.000Z
- Description: The practice of grouping multiple video ads together in a single ad break, similar to traditional TV commercial breaks.
- Author: Travis Lusk
- Tags: CTV, #glossary, #Import 2026-10-27 17:05

The structural decision to group video ads into breaks rather than serving them individually. It is how streaming publishers manage ad load while maintaining some semblance of viewer experience. For advertisers, pod position matters. First position in a break gets more attention than third. If your deal does not specify position, you are getting whatever is left.