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# PMPs (Private Marketplace Packages)
- URL: https://www.adlingo.org/glossary/pmps/
- Published: 2025-01-15T10:08:00.000Z
- Updated: 2025-01-15T10:08:00.000Z
- Description: Curated bundles of premium inventory made available to select buyers through private marketplace deals, often themed around specific audiences or content types.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

Bundled PMP deals, grouped by audience or content theme rather than negotiated site by site. A publisher or SSP assembles the package. You buy access to the bundle at an agreed floor price. The efficiency is real: one deal ID instead of twenty. The due diligence question is what is actually in the bundle. "Premium" is self-reported. Ask for the site list and run it against your brand safety standards before you activate.