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# PG (Programmatic Guaranteed)
- URL: https://www.adlingo.org/glossary/pg/
- Published: 2025-01-15T10:10:00.000Z
- Updated: 2025-01-15T10:10:00.000Z
- Description: An automated reservation-based buying method where publisher and advertiser agree to a fixed price and guaranteed volume delivered through programmatic pipes.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

A direct deal with programmatic delivery. You negotiate price and volume directly with the publisher. The inventory is reserved for you. It delivers through your DSP with programmatic targeting and reporting. You get the control of a direct buy and the workflow of programmatic. The trade-off is that you are committed to the volume whether you fill it or not. Know your reach before you guarantee it.