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# Package
- URL: https://www.adlingo.org/glossary/package/
- Published: 2025-01-15T10:14:00.000Z
- Updated: 2025-01-15T10:14:00.000Z
- Description: In AdCP, a specific advertising product within a media buy, with its own pricing and targeting. It maps to the line item in a traditional ad server.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The line item, renamed for agents. One media buy can hold several packages: a CTV package, a podcast package, a display package, each with its own price and targeting. If you've ever trafficked a campaign, you already get it.