> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Opportunity Cost Analysis
- URL: https://www.adlingo.org/glossary/opportunity-cost-analysis/
- Published: 2025-01-15T10:17:00.000Z
- Updated: 2025-01-15T10:17:00.000Z
- Description: Evaluation of potential returns from alternative media investments to optimize resource allocation.
- Author: Travis Lusk
- Tags: Agencies & Holdcos, #glossary, #Import 2026-10-27 17:05

The question most media plans never formally answer: what did we not buy, and what did that cost us? Every dollar committed to one channel is a dollar not available for another. Opportunity cost analysis forces that trade-off into the open so the allocation is a deliberate choice, not a default. Most budgets are defaults that function as strategy.