> ## Content Index
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# OpenRTB Working Group
- URL: https://www.adlingo.org/glossary/openrtb-working-group/
- Published: 2025-01-15T10:18:00.000Z
- Updated: 2025-01-15T10:18:00.000Z
- Description: A collaborative industry group that develops and maintains the OpenRTB protocol specifications for programmatic advertising.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

The group responsible for maintaining the shared language of programmatic advertising. It is a standards body, which means progress moves at the speed of consensus. That is slower than any individual participant wants and faster than nothing, which is the alternative.