> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# OpenProposal
- URL: https://www.adlingo.org/glossary/openproposal/
- Published: 2025-01-15T10:19:00.000Z
- Updated: 2025-01-15T10:19:00.000Z
- Description: A draft object in IAB Tech Lab's AAMP 3.0 work that describes what is being bought and sold in a structured format AI agents can parse.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The RFP response, rebuilt for machines. Today a media proposal is a PDF, a deck, and a spreadsheet that someone squints at and manually enters into a DSP. OpenProposal puts the same information in a structured format a buyer agent can read, compare, and act on in seconds. Still a draft standard, but worth watching.