> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# MFA (Made For Advertising)
- URL: https://www.adlingo.org/glossary/mfa/
- Published: 2025-01-15T10:27:00.000Z
- Updated: 2025-01-15T10:27:00.000Z
- Description: Websites or content created primarily to generate advertising revenue rather than provide value to users.
- Author: Travis Lusk
- Tags: Measurement, #glossary, #Import 2026-10-27 17:05

Sites engineered to maximize ad impressions, not reader value. Thin content, aggressive pagination, excessive ad density. The inventory looks like legitimate publisher supply in the bid stream. It is not. MFA sites capture spend that was supposed to reach real audiences on real content. Inclusion lists, supply path optimization, and log-level audits are the practical defenses. Buying open auction without any of those is buying MFA at scale.