> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Media Buy
- URL: https://www.adlingo.org/glossary/media-buy/
- Published: 2025-01-15T10:28:00.000Z
- Updated: 2025-01-15T10:28:00.000Z
- Description: In AdCP, the object representing a complete campaign, including its packages, budget, targeting and creatives.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The whole campaign, in one structured record an agent can create, read, and update. The IO, the line items, and the targeting settings rolled into a single object. When someone says an agent "booked a media buy," this is the thing it created.