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# MCP (Model Context Protocol)
- URL: https://www.adlingo.org/glossary/mcp/
- Published: 2025-01-15T10:29:00.000Z
- Updated: 2025-01-15T10:29:00.000Z
- Description: An open standard for connecting AI applications to external data sources, tools and workflows through a common interface. AdCP uses MCP as a transport layer.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The universal adapter for AI. Every AI tool used to need a custom integration for every system it touched. MCP gives agents one standard way to connect to your ad server, your CRM, or a publisher's inventory system. It's the USB-C port of the agent world. Boring, but critical.