> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Mandate
- URL: https://www.adlingo.org/glossary/mandate/
- Published: 2025-01-15T10:34:00.000Z
- Updated: 2025-01-15T10:34:00.000Z
- Description: The written set of limits that governs what an AI agent may do, typically covering budget, pricing, audiences, brand safety rules and the conditions that require human approval.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The job description for your agent. Spend up to this much. Cap the CPM here. Stay away from these sites. Call me before you sign anything over six figures. Vague mandates produce creative spending. Write it like a contract, because it is one.