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# Local Service Ads
- URL: https://www.adlingo.org/glossary/local-service-ads/
- Published: 2025-01-15T10:39:00.000Z
- Updated: 2025-01-15T10:39:00.000Z
- Description: Google ad format for service businesses that displays Google-screened and verified professionals at the top of search results.
- Author: Travis Lusk
- Tags: Google & Regulation, #glossary, #Import 2026-10-27 17:05

Pay-per-lead ads for local service businesses, with Google's verification badge attached. Plumbers, electricians, HVAC contractors. Google screens the business before it can run. The visibility is excellent for categories where trust signals drive clicks. The verification process is slow and the lead quality varies. If you work in local services, this format is worth the friction. If you are buying on behalf of a local services client, track lead quality separately from lead volume.