> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Least-Data Principle
- URL: https://www.adlingo.org/glossary/least-data-principle/
- Published: 2025-01-15T10:40:00.000Z
- Updated: 2025-01-15T10:40:00.000Z
- Description: An ARTF rule that agents receive only the minimum bid request data the host allows, with private and competitive signals removed.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

Need-to-know, applied to the bid stream. For years, bid requests sprayed data to anyone who asked. ARTF flips that. An agent gets what it needs for its job and nothing else. Privacy teams will like this one.