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# KPI (Key Performance Indicator)
- URL: https://www.adlingo.org/glossary/kpi/
- Published: 2025-01-15T10:41:00.000Z
- Updated: 2025-01-15T10:41:00.000Z
- Description: Quantifiable measurements used to evaluate the success of an advertising campaign in meeting specific objectives.
- Author: Travis Lusk
- Tags: Measurement, #glossary, #Import 2026-10-27 17:05

The metric you agreed to be held against. The selection matters more than most planning conversations treat it. A campaign that hits its KPI but misses the business goal it was supposed to support is not a successful campaign. It is a successful metric. Make sure the KPI is connected to something that actually moves the business before you build the plan around it.